Benefits:

• Full support to set up and execute DM campaigns
• The integrated CRM system automatically updates (dynamic target lists) mailing lists and removes duplicates
• Very short realisation time
• Reuse of old campaigns
• Campaigns and contact information in one location

A convenient CRM functionality for assembling, using and managing target lists online is available for this purpose. Once you have added contacts you can create segments/selections by filtering numerous target characteristics. When the target lists are ready you can start your DM action by selecting an expression in MarketingOne; you can create a new expression or use an existing one. The DM module then combines the generated data file with this expression. A complete PDF is created containing all individual expressions. This PDF can be made available to third parties or printed immediately. It allows you to quickly launch new DM campaigns as well as reuse previous campaigns.