Marketing Resource Management (MRM)
  • Is marketing crucial for your organisation?
  • Would you like to make marketing complexity controllable again?
  • Do you use a wide range of marketing applications and just as many suppliers?
  • Are there legal requirements for your marketing and product expressions?
  • Would you like to operate more quickly, with shorter run times?
  • Would you like to save time and money and monitor budgets immediately?
  • Would you like to make the performance of your marketing organisation measurable?
  • Would you like more ‘On Brand” communication that puts your customer in the spotlight?
  • Would you like to align your tactical campaign planning to your operational campaign planning?

The MarketingOne MRM solution creates a step-by-step Marketing Services platform for all your marketing functions. Your entire organisation will work together on one platform, on the basis of workflows, authorisations and functionality.

 

Both internal and external user groups can use a wide range of marketing applications in one interface in which workflows, tasks and authorisations determine who does what and when. Every step in a campaign or project is made predictable and traceable. The use of files and means of communication is registered. Dashboards give you a clear, daily overview of the most important indicators of your operation. It is Management by exception in prime form.


For example, Siebel CRM or SAP ERP lack crucial marketing functions such as Digital Asset Management, tactical and operational campaign planning, campaign execution, budgeting, Printing On Demand, purchase management and media management. MarketingOne is a perfect match for the modern IT architecture of large businesses and provides the ideal addition to your ERP and CRM system.

Why?

  • Make complexity controllable again
  • Create value for your business by increasing marketing speed
  • Immediate cost savings
  • Control and audit trail of all your marketing means
  • Increased brand consistency