Centraal Beheer Achmea
Centraal Beheer Achmea ('CBA') is one of the largest insurance companies in the Netherlands. Together with several other companies such as FBTO, Avéro Achmea and Zilveren Kruis Achmea, CBA makes up the Achmea Group.
These direct writers offer pension insurance, life insurance, damage insurance and other insurance policies, and provide financial services to private clients, employees and business clients. CBA makes extensive use of various marketing instruments and campaigns for all those services, such as flyers, brochures and advertising campaigns.