workflowWorkflow & Approval

Process automation: clearly predictable processes, overview.

MarketingOne's Workflow & Approval module offers the possibility to automate your marketing and brand management processes. You can determine the workflow for the purchase of printed matter, the translation of product sheets or the reservation of media space based on pre-determined process steps and criteria.

When running through workflows employees can use all MarketingOne's available modules. Individuals, departments, branches and external parties work on various projects and campaigns together on one platform in clearly structured and predictable processes.

What makes MarketingOne unique is that these processes can be monitored and adjusted if necessary. You will have a clear overview, work faster and increase the efficiency of your marketing and communication departments. Whether you require an easy three-step approval process or a complex process for planning, preparing and executing a worldwide 'Multi Channel' campaign, MarketingOne makes it possible.


  • Workflows can be freely organised and adjusted
  • Automatic reminders and to-do lists
  • Adjustable completion times per task
  • Materials and documents linked to tasks
  • Task completion within e-mails
  • Audit trail for process steps and decisions
  • Compliance with the Dutch Financial Supervision Act (marketing communications from banks and insurance companies)
  • Integration with third parties such as studios, agencies and printers