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Deutsche Telekom Werbenet


Deutsche Telekom



1.500 USERS

Coloring the public space magenta. Deutsche Telekom manages all its video and marketing materials using Paragon's portal software. Up-to-date material, always available to Telekom Shops, agencies and marketing partners.

Our joint commitment

Together with Deloitte Digital in Germany, Paragon implemented the Telekom WerbeNet. WerbeNet is the standard communication platform which centralizes management and maintenance of all POS related marketing materials online and offline. It is intended for internal departments, external target groups as well as partners.

In addition, it offers comprehensive process support for campaign materials management: efficient planning, execution of campaigns including the whole content creation process.


  • ​Central content platform for internal and external stakeholders.

  • End-to-end workflow management for all campaigns and communications.

  • One central platform for everything to do with Telekom advertising.

  • More focus on content, less on the processes.

  • A future-proof marketing portal.

  • More transparent processes.

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